11:10-11:40
Room: The Academy 2

Unreliable and inconsistent sales methods, inaccurate forecasting, sales opportunities take a long time to close - and often for small values - and difficulties finding new prospects or opportunities are common symptoms of business looking to increase revenue by increasing sales performance.

In this sales masterclass, Guy Lloyd, founding member of the Institute of Sales Professionals, will be sharing:
- How to identify who will give you business
- How to take prospects on their buying journey
- What do customers want

Poor sales performance holds back company success, take action now to see immediate change and benefit of long term benefit of increased profitability, more revenue and better retention of sales staff.

About the Speaker
Guy has been leading sales teams for over 35 years. across UK, European and WW geographies. He has managed sales, sales operations, partnerships and service delivery in large and small tech firms. He has extensive knowledge of the IT industry, across software, services and hardware. Strong direct field management skills coupled with a deep understanding of the partner ecosystem, building alliances and working with system integrators and resellers. Has lived in the USA and Switzerland. Most recently he was commercial director of a small cyber company.

Currently he is a business mentor at Be the Business, an external assessor for the Integrated Sales Degree Apprenticeship at Middlesex University and a Director of the ISP.

A passionate believer in the sales profession and developing sales talent. A founding member of the Institute of Sales Professionals, a membership organisation for the sales profession, working with the UK government to gain better support for the profession and those entering it and on helping SMEs to improve their selling performance.

Graduating with a degree in Software Engineering, Guy’s career progressed from software development, product support and consulting, into business sales.