Smart Social: Winning New Business through Strategic Social Media

In today’s hyper-connected world, social media is no longer just a marketing tool, it’s a business growth engine. This interactive seminar explores how East London businesses can harness the power of social media to attract new customers, build brand loyalty, and drive measurable growth.

Led by Dr Claudette Kika, Business Lecturer and expert in Strategic Marketing Management, the session will draw on cutting-edge academic insights to explore how businesses can develop and implement effective social media strategies.

Dr Kika will unpack key concepts, including a definition of digital marketing, its impact on customer engagement, brand positioning and the STP (Segmentation, Targeting, Positioning) model.

Bhagyashree Vijayakumar, Global Talent Consultant, will highlight how businesses can tap into the creativity and digital fluency of international students to win new business – sharing real success stories.