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From Zero to Something: Real Stories of Building a Business.
From Zero to Something: Real Stories of Building a Business.

Thu 20 Nov

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Growing Your Business - Room 1

From Zero to Something: Real Stories of Building a Business.

Every business has a story — and these two began with little more than ambition, grit, and an idea.

Time & Location

20 Nov 2025, 13:30

Growing Your Business - Room 1

About the event

Every business has a story — and these two began with little more than ambition, grit, and an idea.


Join us as they open up about the highs and lows of their entrepreneurial climb, the experiments that paid off (and the ones that didn’t), and the pivotal decisions that shaped their success. A powerful session for anyone looking to learn from experience, not theory.


Hosted by Usman Shah, CEO and Founder, Date Sultan and Rebecca Rosmini, CEO, Signorelli.


Speaker Bio's


Usman Shah is the founder of Newham based, Date Sultan, a premium ethical date company transforming the way people experience one of the world’s oldest superfruits. From a small side hustle in a garage to a flagship stall at London’s iconic Borough Market and Old Spitalfields, Usman Shah has built Date Sultan into one of the most recognisable Date brands in the world. Having recently launched in Westfield London and…


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